ANNA CREATES

The brief for this sports and leisure chain in the south of England was to create a fun and energetic brand that appealed to a wide age range.

 

The use of the origami headers and mixed fonts made an instantly recognisable brand which was active and engaging. The photography was intimate and showed the energy of the individuals, enjoying what was on offer at Wave leisure. The language used for this brand was personal and playful - the use of the first person plural was to emphasise the community feel of the brand.